financial rebrand with a solid base

Shifftr

PROJECT: Lying in the shadow of the San Gabriel Mountains, this Claremont, California, financial institution had a generic acronym for a name and wanted to make a distinct change. After settling on the name Evermont, we developed an logo and identity that would stand strong for years to come. The goal was to create something that existing clients would feel comfortable with while being able to attract younger investors. Pairing navy and gold foil with a round, modern typeface allowed us to create something progressive yet professional. Click the Behance link below for more on Evermont Wealth.

ROLE: Art Director and Designer

SCOPE: Name Development, Positioning Strategy, Messaging, Logo Design, Visual Identity, Collateral, Style Guide

AGENCY: Tungsten Branding

evermont.com