I'm Derek, Founder and Art Director at Studiotheory.

Your brand is is your business's biggest advocate. It is responsible for providing that first impression, sparking interest in what you do, and creating a memory your customers can't shake. Over the past 20 years I've worked with clients across a wide range of sectors to discover and develop brands with presence. I've collaborated with architects, documentary filmmakers, animation studios, magazine editors, copywriters, and namers to develop over 60 brands in five countries—and have had a lot of fun doing it. Whether you're starting up a new venture, merging with a partner, or simply need a fresh look, I'm ready to help you develop a brand that confidently represents who you are and what you do. Let's create something awesome together!

Studiotheory is a practice.

It occurs every day, everywhere, all the time.

Sometimes, it's as simple as noticing how paint cracking on an old wooden boat resembles a kind of time fingerprint. Other times, it is understanding the psychology of type and color and their ability to evoke a response.

A practice is the ongoing pursuit of a craft or profession in an effort to improve or master. It's a process of perceiving the physical and how others respond to the structures we create. It is diverse, experimental and innovative. It allows time and space to explore and foster growth. Studiotheory believes it's important to experiment in this space to become better at what we do for our clients. Experimenting and making discoveries is how we develop expertise.