linkedin-mono

Get noticed, build trust, enhance customer experience and enjoy lasting loyalty.

Prioritizing design flexibility and consistency boosts brand perception and makes you look like a pro.

Through careful research and discovery, we develop an identity that is authentically yours. Logo, color palette and font pairings are developed and thoughtfull integrated across stationary, forms, brochures, slide decks, buttons, stickers, uniforms, vehicles, and even interior spaces so that customers experience your brand in a consistent and powerful way every time. You take care of business, we'll handle brand harmony.

how we do it

Every project differs in scope and scale. Studiotheory consistently applies a proven process, not a formula, to listen and learn about your company, understand your needs, develop a plan that makes sense, assemble the right team and execute with intent. When necessary, we collaborate with trusted creative partners like photographers, videographers, cabinet makers, builders, architects, printers, and web developers to make sure every touchpoint is on brand. This is how we create brand harmony.

1 - discovery

Every project begins with the discovery phase. This is where we listen and ask questions to find out what's working and what isn't. This takes the form of questionnaires, live discussions with key stakeholders, and an audit of any existing materials you may have. Sometimes it includes a competitive analysis of similar brands or companies in your space. Learning as much as we can about your company and project allows us to develop an approach that makes the most sense.

2 - positioning (if applicable)

Based on our findings in discovery, we locate and affirm your position. This is a statement of your approach and what makes you different than every other brand or company in your space. It's your Unique Selling Proposition, or USP. Your position serves as your north star, aligning your team internally and guiding everything that you do externally.

3 - creative brief

This is where we boil down what we have learned so far. It includes things like competitive analysis results, aspirational styles, brand attributes and design goals. The brief is shared with your team to ensure we are in alignment. Once approved by you, we can begin the ideation phase.

4 - ideation, development, and refinement

The approved brief is shared with the design team and serves as our collective guide. We explore directions for the project and develop contextual mockups to test and illustrate viability. Our goal for the initial presentation is to offer a focused range of options that can be refined further into a single, cohesive solution. After the initial concept presentation, you will have the opportunity to provide feedback for revisions. This is the part where we collaborate to calibrate the direction for the next presentation. Once we arrive at a winning concept, we fine tune further and export all assets in multiple formats for immediate usage

5 - organization

In the case of a branding project,  we catalogue all new assets in a comprehensive set of brand guidelines. This invaluable tool serves as your internal road map with direction on how to effectively deploy and protect the long term integrity of your brand. Your brand guidelines contain all logo types and their usage parameters, color and type specifications, do's and dont's, and any graphic elements that are developed.

In the case of other project types, we collect and organize all you your assets and hand off files for future use.

6 - execution

Now that  all the pieces are in place, we can start assessing how to best implement your brand. With your budget in mind, we consider every touchpoint. From web presence to collateral, signage, and physical environment. The goal is to create a brand experience that is consistent and notable at every step of the customer journey. Customers should familiar with your brand whether they are on your website or in your store or office. Consistency builds trust and loyalty to your brand.

who we work with

Studiotheory is experienced in working with brands and companies in a variety of sectors from start-ups to corporate mergers. Our process is consistent yet custom tailored to meet the needs of clients on a case by case basis. Sectors we've worked in include:

Cybersecurity and Technology

Banking and Finance

Business and Consulting

Construction and Development

Food and Beverage

Retail and Lifestyle

Health and Medical

Education and Non-Profit

Automotive and Sport

what we do

Studiotheory is your general contractor for branding and design. We don't generalize. Rather, we assemble the right team to develop and execute your vision.


Not sure what you need yet? Schedule a free 30-minute call.
Ask us about a brand audit, share your ideas or explore next steps. Let's talk about achieving brand harmony.

branding

Brand Insight and Positioning

Logo and Identity

Brand Systems

Stationary

Brand Guidelines

design

Publications

Print Collateral

Environmental and Wayfinding

Marketing and Events

Packaging

consulting

Start-up Brand Discovery

Existing Brand Audit

Branded Environment Audit

Video Production

Photography