We help businesses build trust, get noticed, and enhance customer experience.

Prioritizing consistency across all touchpoints boosts brand perception and makes you look like a pro.

Starting and growing a successful business takes more than a good idea and a logo. According to Matt Schulz, chief consumer finance analyst at LendingTree, 22% of new businesses fail in the first year. Read the article.

"One of the biggest problems is going in without a real focus on what you're trying to accomplish and who you're trying to serve. Starting a business is hard and incredibly risky. If you don't have a plan for the audience you're targeting and what problem you're helping those people solve, your odds of success just get smaller and smaller."

Beat those odds by developing a brand that supports your goals and registers with your target audience. Through careful research we help you discover your true identity and thoughtfully integrate your brand across all channels and touchpoints, free of emotion, and full of character. This includes your logo, color palette, font pairings, stationary, buttons, stickers, uniforms, vehicles, and even interior spaces so that customers experience your brand in a consistent and powerful way every time. You take care of business, we'll handle brand harmony.

what we do

Studiotheory offers a range of branding and design services to create brand consistency across every channel. Not sure what you need yet? Schedule a free 30-minute call, ask us about a brand audit, share your ideas to figure out next steps, or anything at all. Let's talk about achieving brand harmony.

branding

Brand Insight and Positioning

Logo and Identity

Brand Systems

Stationary

Brand Guidelines

design

Publications

Print Collateral

Environmental Graphics

Events and Wayfinding

Packaging

consulting

Start-up Brand Discovery

Existing Brand Audit

Branded Environment Audit

how we do it

Every project differs in scope and scale. Studiotheory consistently applies a proven process, not a formula, to listen and learn about your company, understand your needs, develop a plan that makes sense, assemble the right team and execute with intent. When necessary, we collaborate with trusted creative partners like photographers, videographers, cabinet makers, builders, architects, printers, and web developers to make sure every touchpoint is on brand. This is how we create brand harmony.

1 - discovery

Every project begins with the discovery phase. This is where we listen and ask questions to find out what's working and what isn't. This takes the form of questionnaires, live discussions with key stakeholders, and an audit of any existing materials you may have. Sometimes it includes a competitive analysis of similar brands or companies in your space. Learning as much as we can about your company and project allows us to develop an approach that makes the most sense.

2 - positioning (if applicable)

Based on our findings in discovery, we locate and affirm your position. This is a statement of your approach and what makes you different than every other brand or company in your space. It's your Unique Selling Proposition, or USP. Your position serves as your north star, aligning your team internally and guiding everything that you do externally.

3 - creative brief

This is where we boil down what we have learned so far. It includes things like competitive analysis results, aspirational styles, brand attributes and design goals. The brief is shared with your team to ensure we are in alignment. Once approved by you, we can begin the ideation phase.

4 - ideation, development, and refinement

The approved brief is shared with the design team and serves as our collective guide. We explore directions for the project and develop contextual mockups to test and illustrate viability. Our goal for the initial presentation is to offer a focused range of options that can be refined further into a single, cohesive solution. After the initial concept presentation, you will have the opportunity to provide feedback for revisions. This is the part where we collaborate to calibrate the direction for the next presentation. Once we arrive at a winning concept, we fine tune further and export all assets in multiple formats for immediate usage

5 - organization

In the case of a branding project, we catalogue all new assets in a comprehensive set of brand guidelines. This invaluable tool serves as your internal road map with direction on how to effectively deploy and protect the long term integrity of your brand. Your brand guidelines contain all logo types and their usage parameters, color and type specifications, do's and dont's, and any graphic elements that are developed.

In the case of other project types, we collect and organize all you your assets and hand off files for future use.

6 - execution

Now that all the pieces are in place, we can start assessing how to best implement your brand. With your budget in mind, we consider every touchpoint. From web presence to collateral, signage, and physical environment. The goal is to create a brand experience that is consistent and notable at every step of the customer journey. Customers should familiar with your brand whether they are on your website or in your store or office. Consistency builds trust and loyalty to your brand.