Radiant Credit Union

A desire to expand across state lines required Florida-based Sun State FCU to rebrand in a way that would help them stand out and attract younger investors. For the new identity, we wanted to preserve as much brand equity and customer loyalty as possible while introducing a bright new aesthetic. Leaning into bright oranges and yellow with a pop of blue was a nod to Sun State's roots and provided the architectural team a direction to design radiant spaces.

radiantcu.org

developed in collaboration with Tungsten Branding