curated refinement for a lifestyle brand

Anterior

PROJECT: Anterior is a powerful platform that empowers users to seamlessly match the timepieces in their collection with an extensive range of straps and accessories. The brand identity takes cues from the precision and durability inherrent in high-end watchamking to boldly reflect a fusion of elevated sophistication, subtle refinement, and meticulous expression.

ROLE: Art Director and Designer

SCOPE: Name Development, Positioning Strategy, Messaging, Logo Design, Visual Identity, Brand Style Guide

AGENCY: Tungsten Branding