3hrill

The landscape of popular online, lottery-esque car competitions in the UK is crowded. This required us to create a truly unique brand with a ton of white space. The name 3hrill was chosen, and if that weren't unique enough, we also created an identity that visually evoked a rush of adrenaline. Taking cues from the channeled stick shift patterns commonly seen in performance cars, we developed a logo that demanded active participation. We further implemented the racing aesthetic throughout the identity with glossy images of high-performance cars, giving the overall brand a compelling sense of excitement.

developed in collaboration with Tungsten Branding